Poll

So, survey #1 is wrapped for now, not a long one - but since it has been mostly the same people, having very similar conversations about the CBC for awhile now I thought some fresh perspectives might be a good thing. I still do and will try to get some of the Myspace folk in on the conversation as best I can. So, of the respondents to the poll which is not in any way scientific and doesn't have enough of a sample size to even mention margin of error:

The Average Age was a whopping 30.4 (not typically CBC)

Almost half were from Ontario (not suprising)

85% identified themselves as regular viewers of CBC-TV

64% identified themselves as regular listeners of CBC radio

69% said they visited the website regularly (you'd think that number would be higher than the TV viewers)

60% Were comfortable with Advertising on the CBC

79% Were comfortable with professional sports on the CBC

79% would support increased government funding (Give us commercial free, government sponsored hockey - welcome to Canada!)

Shows

36% Had seen Dragon's Den and gave it an average rating (on a scale of 1 to 10, 10 being the highest of 5.9

81% had seen the Hour and gave it an average rating of 7.9 (not surprising given the average age of 30.4

21% had seen Gill Deacon (given that it's daytime and had just started, again not suprising) and gave it an average rating of 6.6

43% had seen Intelligence and gave it an average rating of 6.8

17% had seen Jozi H (again age 30.4 with a show on Friday night) and gave it an average rating of 4.9

26% had seen Rumours (no excuses) and gave it an average rating of 4.8

As I suspected, 86% said, in one way or another, that their primary source of information about the CBC was the CBC itself - TV, Radio or Web (sorry Mr. Doyle) - so in order to get people watching the CBC, it's important to first get them watching the CBC

As to the overall direction of the CBC, respondents were asked to rate it from 1 to 10, with 1 being going downhill fast, 10 being improving by leaps and bounds and 5 being same as it always was and the average rating was 5.9 - so, if the CBC is going in a bold new direction, your average 30.4 year old isn't seeing it.

A few other notes:
-Not surprisingly, the Hour, Mercer and This Hour has 22 minutes were the most frequent picks for favourite show.
- When asked what they wanted to see more of on the CBC answers were all over the map, when asked what they wanted to see less of there were a wide variety of answers, but reality TV and foreign content (US or British) were frequently mentioned. A full 19% mentioned Reality TV as something they wanted less of and 12% specifically mentioned US or British programming.