A definite problem is the admittedly cash-strapped network's inability to effectively market its fall crop. Speaking to regular TV viewers tells me that the Canadian public is largely unaware of these shows' existence, let alone when they're on.
I am, as I've said, doing what I can as an individual and the response has been very positive so far. I'd like to thank the Stroumboulopouli for their help in this area and remind the CBC that marketing & communications is not difficult, or very expensive anymore. A little time invested can be more effective than expensive 30 second spots, but you have to be willing to do the work and you have to stop thinking of people in terms of audience and start thinking about building a community around your show.
You should also check out the Touque this weekend for a humorous look at rejected CBC programming.
Personally, I have a meeting on monday to discuss working with ITW/the Real News so stay tuned for details on that.
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