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Friday, April 07, 2006

MLB Doesn't Get It

Once, on a university campus I was offered a free Pepsi t-shirt. My response at the time was 'if you want me to be a walking billboard for your product I think you should pay me for it, not just give me the billboard for free and act like you're doing me a favor.' I was reminded of this incident when I read about "MLBlogs" Major League Baseball would like for you to blog on their site. Here's the deal:

They want you to blog (generate publicity and advertising for their prouduct)

but

They want YOU to pay THEM to do it (49.95 US a year or 4.95 US a month)

and

according to their terms of use they then own whatever you write. Oh, and they can also remove your content if they deem it inapropriate.

So, in a step beyond Pepsi's offer, they want you to do advertising for them, they retain the right to edit your ads, they want you to pay them for the privilege of doing ads for them and then they own the rights to the ad copy you generate. What's truly astonishing is they've had takers on this offer. MLB doesn't come close to getting it, fortunately for them (and their bankrolls) neither apparently do some of their fans.
Posted by Justin Beach at 11:32 am

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