The lockout of CBC employees, now in it's 6th week, has been a disaster for management. From a long term management perspective it made about as much sense as George Bush deciding to invade Wisconsin and since day 1 management has lost the, very public, argument.
"The CBC's current paralysis has displayed to the whole country a profound management ineptitude of which the industry at large has been aware for a long time." - former CBC chairman Patrick Watson
"In the public-relations and psychological war that is the CBC lockout, the locked-out workers are winning, hands-down. ... The lockout has also had one unexpected result. Far from being fatigued by the lockout or engaging in in-fighting, the workers have been galvanized." - John Doyle, Globe and Mail
CBC management has slick websites, expensive advertising campaigns and a national network of TV and radio stations to tell the public why they locked out their employees. But they are getting stomped in the public relations war by a handful of computers, a few digital cameras and some cheap recording equipment. - Lou Arab, Rabble.ca
The list could go on forever. Now, despite the boards decision to ignore the situation, and ahead of next week's start of parliament (where Rabinovich & Co. would undoubtedly take a daily poinding in question period), the CMG has offered CBC Management a pre-packaged exit strategy. Today the CMG placed on the table a comprehensive offer on outstanding issues that delivers the flexibility that management needs (if less than it's asking for) while protecting current staff, freelancers and contract employees.
For a breif summary of the offer go here or here for the full text of the offer.
All management now has to do, is accept or accept with minor modifications the offer and the 5,500 CMG members who have been walking in circles for 6 weeks can come back inside, roll up their sleeves and try to repair the damage done by upper management's 'vision'.
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